Tested Business Strategy Idea To Grow Sales In Your Salon
By Ashlee Griffin In Hair & Beauty
– Loyalty Programs There are lot of Loyalty Programs around and salons seem to try them all with mixed results. What I have found over the years works are the following … Point Based Clubs – where the client earns points for spending, these are tracked by most Point of Sale Software systems and are easy to administer – (standard Qantas Frequent Flyer Program Format) Stamp Card Club – these are also good but in salons can take a while to redeem benefits so it is important to have a few prizes along the way to the big one at the end. (standard coffee card format) Pre Purchase Club – a good club system that asks the client to pay upfront to join the club, and then they get benefits for being a member over a period of time. All clubs are designed to promote client loyalty, and are a must in today’s salons to help “lock in” clients to the salon. I don’t have a favourite club and I have tried all of these in my salons over the years with mixed results. I would encourage everyone to put a lot of thought into the club before they launch it as it is something that is difficult to turn off once you start it. Happy Marketing Iain Horne
