March into a new salon today!
Market Overview – March Salons are flying out the door! … February was one of our busiest months with 8 salons going under contract and 5 settling. We are now running low on stock so if you have a salon, give us a call and sell it today as we have many unsatisfied buyers who are keen to buy – right now! Tested Business Strategy Idea March is usually a regular month in the life of a salon, it’s good – but not great … This month you should consider running a promotion to increase your clients average dollar spend … This is a good way to increase your sales from the clients you have – your existing clients – rather than new ones. We call it “Wallet Share” … The best way to do this is to look at the Big Players … McDonalds does it well with their value meals.… Package up a few services/products that are perceived at a high value but the cost is actually quite low … Try this….
- Style Cut inc shampoo, cut, massage
- Blow Dry inc straight or curls
- Treatment (Free) – Valued at $12
- Eyebrow Wax (Free) – Valued at $14
- Eye Lash Tint (Free) – Valued at $13
- Travel Size Product Pack (Free) – Valued at $15
Total Price is normally $280.00 – only $150.000 and receive $54.00 of FREE services when they book in for any colour service To get the best results you should market this package to all clients that don’t get colour and this will upgrade them to a total service and increase your average client spend which makes you more money! That’s the “wallet shave” – give it a try! John Kasapi 0422930549 Australian Business Brokers Of The Year Australia’s Leading Salon & Spa Sales Specialist