Food & Hopsitality Sales

In 2012 an Australian publication "Marketing Magazine" published the following article. How close were they to getting it right? …….in no particular order, the Top10 trends in Aussie retail and hospitality are: The pop-up shop Unused properties provide fertile ground for temporary shops, restaurants and cafés. Last November the South Melbourne Market played host to SO:ME Space, bringing together established and emerging designers in a marketplace aimed at capturing the younger set in an atypical retail destination for clothes, jewellery, books and more. Presently, the Melbourne Food and Wine Festival is underway, and local publicationBroadsheet has opened the Broadsheet Bar (pictured above) for the festival’s duration, with guest mixologists running the bar during that time. It’s up-front limited timeframe gives it a festival edge. As does the festival. The food truck Sure: ice creams and kebabs have always come from the back of a truck, but the last few years has seen the ignition of a veritable food truck craze. From burgers to tacos to gourmet hot dogs, all the way down the palate to cupcakes. Melbourne has lead the way over the last year or two, but word on the street in Sydney is that food trucks will very soon be cruising them, too. In the wild: Beatbox Kitchen, Taco Truck (above), Gumbo Kitchen, Grandstand Hot Dogs… The iPad2 ordering system The days of yelling your order to the barperson just for them mishear and bring you an avocado instead of an affogato are thankfully coming to an end with some tech-savvy establishments installing tablet ordering systems at tables. Japanese tapas and cocktail bar, Little Red Pocket, invited Marketing along to the debut of its self-developed iPad2 ordering system, which lets patrons browse an interactive menu of the bar’s food and drink offerings. Once you’ve decided what to order, you can customise it right down to the number of ice cubes in your Lychee Long Time. Payment is then made through a credit card swiper attached to the iPad, and you can sit back until it arrives. But the fun doesn’t stop there, with access to Facebook included, and plans underway to add extra functions such as social gaming and music voting systems. The virtual shop 2D images. QR codes. No staff. Instant payment. What’s not to love? Well, there’s the unnecessarily limited product range, for one thing, although we’re sure this idea will develop further. Woolworths‘ virtual stores in Melbourne’s Flinders Street and Sydney’s Town Hall railway stations were more of an attention-grabbing interactive advertisement, but they proved a point about Woolies’ mobile shopping app. Likewise, Sportsgirl decided to turn what would usually be downtime at its stores on Melbourne’s Chapel Street and in Sydney’s Paddington into opportunities for mobile shopping. The Co-op Bookshop‘s ‘window shopping for textbooks’ (above) aims to cut out some of the hassle of the back to school period by offering a purchasing channel outside the usual queue-happy in-store environment, complete with free delivery to save slipping discs. A recent development: Woolworths’ has expanded its virtual store placements to include bus shelters and vertical scrolling posters within train stations. Scrolling. Moving. While people are meant to scan it? Points lost. The social dinner club Sydney is a transient city, says Cenk Baban. For all the coming and going, it can easily be an unfriendly place to make new friends and try new restaurants. This is where Baban’s Social Dinner Club comes in, with monthly excursions through exotic cuisines, expert speakers and great opportunities to meet fellow foodies. But the benefits extend to business owners too. The Social Dinner Club gets bums on seats from people who may never have set foot in your restaurant. It’s also a great way to get involved in social media promotion, as it’s these channels the Social Dinner Club keeps Sydney foodies up to date with the social dining happenings. The people’s market A few bucks to come along and sell your junk, er…treasure? It must be a flea market. But in The Year 2012, they feature gourmet tricked-out shipping containers dishing out gourmet tricked-out foodstuffs (not to mention employing professional PR agencies). Debuting this Saturday, The Melbourne Flea will open its converted shipping containers, with anybody able to sell their wares. The hippest local bars and cafés will be there, and so will anybody who with $35 for a stall. The pop-up shop within a shop An extension of the simple pop-up shop, the pop-up shop within a shop adds a dash of cooperation and cross-promotion to create a win-win-win situation. The host store rewards customers for purchasing, the resident store gets in front of a different audience, and the customer gets some freebies. During March, Topshop on Melbourne’s Chapel Street is hosting a series of temporary shops within a shop celebrating indulgence: manicures, gourmet ice cream, stationery experts and floral delights will treat the customer who spends $50 in store. The co-op 2012 is officially the International Year of Cooperatives. The UN says so. However, it’s not always a cause for celebration, but in some cases a necessity for the survival of essential services. Business owner Natalie van Veen says the trend in small rural towns is towards amalgamating existing services into, “the old fashioned ‘general store’, the one-stop-shop because the individual retailers can no longer afford to stay open.” Van Veen is selling her business to the local cooperative, which already owns the grocery store: “They’re buying the post office, newsagency and nursery from me. I’m keeping the cafe and putting my art gallery in there. Country stores have to amalgamate to maintain basic services for small towns.” The sustainable café Home cooking, locally sourced ingredients, old art installations. Even the venue’s recycled. Kitchen by Mike (above) is set up in an old cannery, the spacious factory floor has a canteen feel with atmosphere being dished out by the ladle. But you don’t have to set up a café in an old warehouse to be part of this movement. The craze among inner-city bean-pushers is currently exploding in a downpour of delicious black caffeine syrup from espresso machines and cold-drip chemistry sets, all sourced from fair trade, sustainable plantations. Food and hospitality sales is a dynamic and growing division of Benchmark Business and Commercial Sales.  We have specialist brokers that deal exclusively with food and hospitality sales.  Some of the types of businesses that we assist business owners in selling and acquiring are cafes, takeaway businesses, restaurants, catering businesses, food wholesale and manufacturing, just to name a few.  We have specialist brokers in Queensland, New South Wales, Victoria and South Australia.  As our brokers are specialists they know these sorts of businesses very well, they fully understand the market and often have a database of active buyers looking for a very specific business, whether that be type of business, desired turnover, or location. J0-Anne Wilson Hospitality Specialist benchmarkbusiness.com.au