Buy now for pre Christmas takeover !!!
Market Overview – October 2014 It’s that time a year again where we have so many salons under contract, lots of settlements happening as everyone wants to cash in for Christmas. You only have around 4 weeks left of buying time to get yourself into a business this side of Christmas so do not delay. At the moment we are out on the street and the phones trying to find stock to sell as we cannot keep up with the enquiries. We anticipate that we will have a lot of new salons coming on in the New Year so if you missed out in 2014 then keep looking and get your money ready so that you can act quickly in 2015. Tested Business Strategy Idea It is now time to prepare for after Christmas. The best strategy we have run in our salons over the years has been a post Christmas rebooking promotion. For the 8 weeks leading up to Christmas you should definitely run some version of this promotion. We guarantee it works! Strategy – Start this in Early November – get ready now!!!! In the next two weeks develop up some cards/Christmas Cards that have a few different promotions that you can give away to your clients which will encourage them to come back into your salon in January and February. Have at least 8 weeks x average number of clients you would see in a week – eg 8 x 50 clients per week = 400 cards. Put these cards into a gift box at the reception desk and when the client is leaving rebook them and give them a “Christmas Gift Card” which they can use in January and February. (give them one even if they don’t rebook as it will bring them back in) All clients love to get something free and this is a little something to say thanks for being a great client for the year. Ideas for giveaways can include … Free eyebrow wax, eyelash tint, treatment, blowdry, 5 foils, eye treatment, hand massage, product pack, etc … The free stuff is to be of a decent perceived value but low cost to do … eg it can be done by an apprentice etc … Make sure you book the client in for their appointment and their free gift when you give them the gift card so that you know you have time to do it on their next visit. See a mock up of the complete promotion below which includes salon poster and table tents and gift cards … Have a team meeting once you have done up your version of this promotion and start rebooking all your clients for after Christmas … You must start this promotion by the 15th November to have it work effectively. Finally don’t let the client see the appointment book so that you can control the day and time of the appointment. John Kasapi Salon Sales Specialist