HOW BUSINESS BROKERS ADD VALUE TO THE SALE PROCESS
If business owner wants to maximize the price he or she receive then we strongly believe they should trust the process to an experienced specialist business broker and focus on what they do best – running the business. There are 5 good reasons to use a broker:
- CONFIDENTIALITY
Many business owners are concerned that their suppliers, customers and staff are not aware that the business is on the market until an unconditional sale has been arranged. The business broker can obtain confidentially undertakings, qualify the potential purchaser and eliminate ‘tyre-kickers’ before identifying the business.
- MARKETING
The more genuine potential business buyers that the opportunity can be exposed to then the more chance of attracting the premium buyer. Our company has a multi-pronged marketing strategy using print advertising, major internet sites and powerful direct mail programs. We also have a huge database of potential investors who have signed confidentiality deeds and understand the sales process.
- VALUATION
Pricing the business right is so important. Research shows that the ‘over priced’ business often becomes ‘shop-soiled’ and sell for less when subsequently reduced than it could have. Experienced business brokers have access to extensive market data and do not rely solely on academic calculations. They also have the business ‘savvy’ to recognize the value in the intangibles and the benefits that will appeal to a buyer. The business broker can suggest a price range that will allow for the premium buyer and be credible and defensible.
- EXPERIENCE
The specialist business broker will have a strong team working to achieve the business owner’s goals and objections, extensive networks with professional advisors and proven negotiating skills.
- BEST OF ALL
If you are dealing with BENCHMARK you are guaranteed that there will be no commission fee payable, unless we sell your business on terms and conditions acceptable to you – (A Focus Marketing Programme is recommended to all buyers, and can be paid on Settlement or at the time of Listing) and we believe our fees are very completive of the specialist business brokers working within the Company. Bruce Rylance. 0418 396910
