Upside provides an opportunity for buyer and seller to talk directly, and for the business owner to be able to
have access to all of the marketing tools and the skills and experience that Upside can deliver.

Selling a business on your own is tricky. Upside offers business owners the option of having as little or as much assistance as they want (or need).

Upside was established by a group of experienced business brokers who realised that there is a need for owners of small and medium sized businesses to be able to market and sell their business themselves.

The founders of Upside have been selling businesses in Australia since 1995 and have completed over 4000 business sale transactions in that time. So they really know what they are doing!

Upside Principal Bruce Coudrey has been a business broker since 1995 and he has been actively involved in the development and regulation of the business brokerage profession through the AIBB and Real Estate Institutes over the past 20 years.

Upside is a division of Benchmark Business Sales and Valuations.